Social Media Platform News and Updates for March 2023
The year is slowly inching forward, and can you believe we are already in the last month of the first quarter? Here are some new social media updates for your reading pleasure to help you plan and spruce up your marketing strategy offerings for your business and clients.
Social media updates for LinkedIn
LinkedIn has enabled the ability to "star" specific conversations as an additional way to keep track of your messaging discussions in the app.
LinkedIn has organized your LinkedIn Profile's Activities section to showcase your content better. You can decide which content your Activities section displays first: pictures, videos, newsletters, or papers.
Social media updates for Instagram
Instagram users can now post GIFs in the comments. This exciting feature allows users fun new ways to express themselves and adds a dynamic element to the app's already vibrant community.
The "Instagram Channels" feature is a new addition to Instagram and is a group messaging feature within the app where you can stay informed on particular topics, brands, people, etc.
According to TechCrunch, Meta is giving up on its live shopping initiative on Instagram.
By displaying the location of the profile that generated the clip on the video itself, Instagram is experimenting with a new technique to offer greater transparency on Reels content.
Instagram is launching Gifts for all creators in the US. Fans can use this feature to send creators digital gifts they can eventually monetize.
Social media updates for Pinterest
To increase interaction with your content, Pinterest follows TikTok's example by incorporating lengthier video snippets into its Idea Pins format.
Pinterest released its updated Pinterest Academy learning platform, which contains a selection of lessons and advice to assist you in becoming an authority on Pin marketing.
Social media updates for Twitter
SMS Two-Factor Authentication is becoming a Twitter Blue exclusive feature. Twitter has announced that accounts can only enroll in the text message/SMS method of two-factor authentication if they are Twitter Blue subscribers, which may vary depending on the country carrier.
Another update to Twitter's Community Notes feature has been released; this one adds a new alert for when a tweet you've previously interacted with gets a new note attached.
Social media updates for TikTok
TikTok is experimenting with in-stream shopping options to expand its profit potential.
The app has recently announced new tools to help boost organic content with Promote.
TikTok is set to introduce a live version of its trivia game with a prize pool of $500,000.
To shed more light on the platform's operation, TikTok has revealed that it will now permit more researchers to access and examine its dataset.
A new relationship between TikTok and Mercedes-Benz has been announced, which will see TikTok content incorporated into the new E-Class's "superscreen."
Finally, TikTok has been banned on both US and Canadian government-issued mobile devices. This was necessitated by growing privacy and cybersecurity concerns.
Social media updates for Meta
Meta announces the debut of a Paid Validation Program called 'Meta Verified' on Facebook and Instagram.
In order to actively stop young people's private photographs from propagating online, Meta announces its partnership with the National Center for Missing and Exploited Children (NCMEC). This collaboration resulted in the development of the Take It Down platform.
The Oversight Board's suggestions have prompted Meta to change its penalty system to improve its effectiveness and fairness.
As it stands, Meta is transferring users of Meta's apps in the UK to American user agreements rather than continuing to list them under its Irish subsidiary.
In January 2023, Facebook released new features to help brands better engage with their audiences on Facebook Groups.
Social media updates for Snapchat
Snapchat has now grown to over 750 million monthly active users. They announced the news in February at Investor Day 2023. Out of the 750 million monthly active users, 150 million were in North America. The company mentioned that they see a path to reaching over 1 billion people in the next two to three years.
Snapchat announces a new technology called Ray Tracing, now available in Lens Studio to developers worldwide. Ray Tracing is a technical capability that enhances the realism of augmented reality experiences by reflecting light on digital objects.
Snapchat has introduced two additional features for its Sounds product, enabling users to add licensed song clips, TV and movie snippets, and original audio to Snaps and Stories.
My AI, a new chatbot powered by the most recent iteration of OpenAI's GPT technology tailored explicitly for Snapchat, is released to Snapchat+ subscribers as an experimental feature.
Social media updates for WhatsApp
WhatsApp has created several new features to spice up your profile to help your content stand out and make it simpler for others to find.
WhatsApp introduces several new features, like Voice Status, Private Audience Selector, etc., to help you enjoy WhatsApp status.
With this new WhatsApp feature, users on both Android and iOS devices can create their 3D virtual Avatars and set them as their profile pictures or share them as one of 36 custom stickers.
Social media updates for YouTube
The ability to post and manage podcasts via the YouTube Studio app is currently undergoing a new test as part of YouTube's continued foray into podcasting.
YouTube wants to make Shorts a more responsive engagement option by enabling users to reply with a Short in the comments feed.
YouTube is covertly testing the ability of content producers to include numerous audio tracks in several languages.
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